
Blackhat SEO
(SEO) is often divided into ethical and unethical practices. Black hat SEO refers to those practices generally thought of as cheating the system.
Black hat SEO can also refer to a consultant or specialist who uses unethical practices or sells deceptive techniques to others.
Black-Hat SEO Techniques:
Keyword Stuffing
This is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.
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