More than half of savvy online merchants are seeking to increase the bottom-line by cost-efficiently and effectively expanding their reach, by strengthening their affiliate marketing programs and by acknowledging the power affiliates wield in driving awareness and sales – by up to 30 percent of site transactions (Forrester Research). Recognition of the talent behind the entrepreneurial enterprises online will take center stage in Lincoln, Neb., in July, when 12 influential and skilled affiliate marketers will step up and demonstrate their know-how during a 14-episode, real-time finale of the Top Affiliate Challenge competition. To secure a position on the panel, participants will need to move ahead of other contestants by submitting a video online, and build buzz about the entry to the public, which will cast votes on a sliding scale for favorite entries.

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